Insurance leads vary in many aspects of internet marketing for insurance websites. But there are a lot of ways that you can use and take advantage of because either way, it can be useful for you internet business. As you have already discovered, methods such as direct mail, display ads, and banner ads can be used for generating insurance leads. But what you should put on these ads and direct mails could be a real puzzle to you at first.
What you need to make your ads, mails or sales letters more interesting to the readers is to help them notice your ads. You can do that by putting marketing effort on your header. Headers are primary read by visitors and potential customers in search for insurance services. When you have them hooked by what you have to offer them, there is a big chance that they will cling on to every word in your website - just don't put anything untrue though.
If you have a solid figure to show your future visitors and potential customers about how good your service is, it would be best to include that in the header too. Percentage estimation would garner interested customers because the number appears to be more believable compared to just using round off numbers. Also, if you want to go specific with your numbers and details, you can include your rates too. In it, you can include your contact details so that your visitors can just call you up for any question at all.
When you have your rates displayed, don't forget to include and endorse your insurance guarantee. Offering a guarantee has always given plus points to insurance services online, or any other online business for that matter. You will always need to let your customers feel that what they're getting is something they can trust and rely on for sure. Make them realize that they're getting your service the best way they can.
Don't worry if you have tried this approach before and didn't work the way you had expected it to work. In terms of promoting your insurance business online, you need to try combination of creativity and approach. If it didn't work the first time, try changing it and improving it this time.